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The Evil Side of Customer Centricity

The Evil Side of Customer Centricity

In this episode,  goes taboo by playing devil’s advocate against “customer-centricity.” *Gasp* Could it be that the methodology has turned salespeople into compliant order-takers? Maybe it’s time sales take back some power and control in the convo.

365体育外围APPIn this episode we discuss:

  • Prospects are not customers. They have not experienced the value of your product. Don’t treat them as such.
  • Alternative approach #1: focus on the product, develop and move toward an ICP
  • Alternative approach #2 focus on the sales foal, focus on the quota, move quickly
  • If you’re constantly listening to a prospect over your own voice, are you actually helping them?